filip custic presents his first solo show in Japan: human product. The multidisciplinary exhibition expresses the essence of his artistic practice through a variety of different artworks, from prints to wearables, installation and performance, some of them commissioned especially for the occasion. Since the start of his career, filip custic has explored the relationship between our body, mind, and technology, and how these three elements interact to shape our identity. human product will be on display at PARCO Museum Tokyo from 7 to 24 April.
His artistic creation focuses on internet culture, examining its symbols, formats and transformative abilities, through photography, videos, sculptures, and performances. The artist’s universe shows uniformed and beautiful individuals, characters who show themselves behind masks, filters, photoshop touch-ups and their silicone doubles. custic’s subjects are homogeneous in their appearance while arousing an uncanny sense of tenderness.
In the human product exhibition, filip custic investigates human existence and our ability to update ourselves almost like an operating system (OS) while examining our tendency to create complex systems that give meaning to our lives. Capitalist culture triggers the artist’s imagination for this show, which opens a conversation focused on how consumerist culture attempts to turn us into “commodities” while proposing that our existence is more valid if it can monetised. In human product I want to reflect on our tendency to become a sort of commodities that we update from time to time, under this self-imposed idea of being profitable”, custic explains.
Through this display, the artist raises pertient questions about the world we inhabit while examining the self-imposed social models we respond to by looking at the way our identities and bodies are shaped by technology. custic skillfully explores these elements by aligning them with brands, economic models, commercial strategies and technological innovation. In human product, filip custic also plays with identity and contemporary collectable culture creating his own world of characters.
